When making a choice of who to use as your eCommerce service provider, one must ask the right questions to ensure that what you are paying for is what you're getting.
Also ensuring that there are no unpleasant surprises or complications down the road that will seriously affect your ability to do business online.
The 3 Success Factors:
The right technology -to fulfil your business requirements Intelligent Support Infrastructure - for effective support, hosting and technical knowhow to ensure that your technology is up and running as close to 100% as possible allowing you to focus 100% on selling and running your business. Professional eCommerce Services - that are geared to helping you sell effectively online, including online merchandising, information architecture, sales strategy and sales focused copywriting.Important Questions to ask:
How many Ecommerce sites have they done before?
Experience will dictate how well your storefront is built, operate and sells online
What is the core competency of your provider?
If your provider offers web design, logo design, flash design, ecommerce, SEO and a number of other services, please make sure that they truly differentiate themselves in terms of eCommerce.
Does your provider have a fully functional ecommerce system?
Or do they have to "build" one? Can they show you something that really works and does it work for you? If they don't you may wait a long time to start trading online, and even then the possibility is there that the system will not work smoothly.
What happens if something doesn't work?
Do you get charged to fix it? Are there support and maintenance costs? How long will it take to get back up and running?
What kind of technical support do you get?
Do you get charged for this? Can you phone in and expect immediate intelligent answers to question? What is the turnaround time for response?
Do you get access to upgrades?
If so, do you have to pay for them? What kind of upgrades can you expect in future?
What kind of Bandwidth and hosting environment do you get?
How fast is your hosting environment and are you hosted in SA? This makes a difference as to how fast your site loads and whether customers are going to lose patience, leave and never return.
How independent are you?
Do you have to ask your provider to complete critical business tasks such as upgrading orders, adding in new content such as products and prices, running reports, creating affiliate campaigns, changing your design. If so do they charge for this and how fast do they get this done?
What kind of Security Certificates do they provide?
If they do not provide full Thawte (or Verisign) certification, at least 128 bit encryption and SSL (Secure Socket Layer) technology, then they are not providing your customer with a secure place to perform online transactions.
What does your provider advise you to use for your main page?
If there is no mention of placing products, specials or items that will be truly of interest to your customer, then you will know that your provider is not thinking about designing a storefront geared to sell.
Are you tied in to a contract?
If so, for how many months and what are the terms?
Has your provider given you a deadline?
If not you may wait a very long time to get things done and get online and selling.







